Free White Paper

Resourcing &
Utilisation.

How capacity planning and accurate time capture drive agency profitability — the utilisation benchmarks that separate well-run agencies from the rest, and what to do when your numbers fall short.

Most agency ops leaders can tell you their utilisation target. Very few can tell you their actual utilisation in real time — because time capture is a chore people avoid, resourcing lives in a spreadsheet, and the numbers only come together at month-end, when it's too late to act on them.

Utilisation isn't a performance-management problem. It's a system design problem. When time capture is painful, data is always wrong. When resourcing is a spreadsheet, planners work on assumptions. This white paper examines the benchmarks, the failure modes and the operational design that turns utilisation from a retrospective metric into a live planning tool.

What's inside

• Utilisation benchmarks: what well-run agencies target, what the industry average looks like, and how to calculate your own baseline
• Why time capture leaks — the three friction points that guarantee your timesheet data is always fiction
• Planning to real capacity: how the planned → booked → confirmed → actual progression keeps resourcing honest
• The connection between utilisation accuracy and pricing — and how bad data leads to systematically underpriced work

Published by Chase Software Solutions Ltd · 25 years of agency management expertise · Trusted by teams inside WPP Media and Miroma Group · PDF