Agency commercial operating system

From brief to bottom line.

Lumo is the one system where an agency's work and its money move together: briefs, estimates, purchase orders, invoices, resourcing and time, reconciled while the job is live.

45 minutes with a product consultant who knows agency workflows. No canned video, no hard sell.

25+ yrsIn agency operations
300+Agencies on Chase platforms
GlobalUK · EU · NA · APAC · LATAM
Commercial diagnosis

Two worlds. One gap where margin leaks.

For most agencies the work lives in a PM tool and the money lives in a finance package. Profit disappears in the gap between them — quietly, on live jobs, while everyone is busy doing good work.

01
Estimate Actuals Margin

Estimates that never meet actuals

You quote the job, then check the margin at month-end. By the time the numbers reconcile, the invoice has gone and the damage is done.

Lumo catches Estimate vs actual, live, while the job can still be steered.
02
Scope Time Invoice

Scope creep that never gets billed

"Just one more round of changes." Untracked, those rounds become free work and invisible write-offs.

Lumo catches Client changes as billable Reverts once the agreed free rounds are used.
03
PM tool Finance Spreadsheet

Stitched-together stacks that break

A PM tool here, a finance package there, and one heroic spreadsheet in the middle. When it breaks, so does your month-end close.

Lumo catches One commercial record from brief to balance.
The product

One connected record, brief to invoice.

Everything below runs on one connected record. A campaign holds its jobs, a job starts from a brief, the brief carries its estimate — and time, scope, purchase orders and invoices reconcile against that estimate for as long as the job lives.

The Differentiator
Financials

Production Financials

The full agency money chain, native: Cost Estimate → Purchase Order → Sales Invoice → Credit Note, approval-gated, with estimate vs actual on live jobs. Quote it, control it, bill it and reconcile it without leaving the system the work lives in.

  • Cost Estimate → Purchase Order → Sales Invoice → Credit Notes, all connected
  • Estimates split into professional services, agency fees and third-party costs; approval-gated before billing
  • Invoice directly from an estimate, then compare estimate vs actual on live jobs — not at month-end
  • Pairs with Microsoft Dynamics 365 Business Central for enterprise-grade accounting
Work & scope

Jobs, Briefs & Reverts

Every job starts from a structured brief and stays governed as scope moves. Agency reverts stay non-chargeable; client reverts become billable after the agreed rounds.

  • Campaign folders group related jobs by client, product and period
  • Configurable Brief Types — Production, Print, Event, internal and more
  • Reverts treat scope changes as first-class objects — agency reverts stay non-chargeable; client reverts become billable after the agreed rounds
  • Multi-level approval workflows before work or billing proceeds
Planning

Planning & Resourcing

Week Planner and live capacity views show who is over- or under-loaded, with hours tracked from planned to booked to confirmed to actual per phase and task.

  • Week Planner and Resource Planning screens with real capacity visibility
  • Hours tracked from planned → booked → confirmed → actual per phase and task
  • Backlog task booking; cascading job-date changes across phases and tasks
  • Export/import plans to Asana and Smartsheet — keep the tools your team likes
Time

Timesheets & Calendar

Time captured the way people already work: a background tracker, drag-and-drop entry, and two-way Outlook and Google Calendar sync. Accurate data without the Friday-afternoon chase.

  • Three capture methods: background Time Tracker stopwatch, drag-and-drop onto the timesheet or calendar, and calendar import
  • Two-way Outlook & Google Calendar integration — log time from the calendar you already live in
  • Timesheet submit-and-approve workflow with week lock-on-submit
Insight

Job Overview — 4 Views

One screen per job answers the questions that used to take finance a week: timeline performance, financial status, employee contribution and performance against estimate.

  • Timeline performance — is the work on schedule?
  • Financial status — estimate vs actual, live
  • Employee contribution — who is doing what and how much
  • Performance against estimate — the complete commercial picture
Integrations

Integrations & Interoperability

Plan sync with Asana and Smartsheet, links to Teams, Jira, Basecamp and Google Sheets, and full accounting with Xero, QuickBooks Online or Microsoft Dynamics 365 Business Central.

  • Application Linking to Microsoft Teams, Jira, Basecamp, Google Sheets and more
  • Smart Linking opens Lumo from the target app — an SSO-style bridge
  • Plan sync with Asana and Smartsheet; calendar integration with Outlook and Google
  • Accounting: Xero · QuickBooks Online · Microsoft Dynamics 365 Business Central
Why Lumo

The capabilities generic tools structurally cannot build.

Agencies have plenty of tools for tasks. Lumo owns the agency-specific layer: money, scope, capacity and live job truth.

Moat 01 — Production financials for agencies

There is no estimate-to-invoice chain in a task board. Lumo runs Cost Estimate → Purchase Order → Purchase Invoice → Sales Invoice → Credit Note as one connected sequence, with estimate vs actual built in.

Moat 02 — Scope control through Reverts

Scope changes stop being Slack messages and become governed, traceable and billable once client rounds pass the agreement.

Moat 03 — One Job Overview

Read any job four ways from one record: timeline performance, financial status, employee contribution, performance against estimate. Less month-end archaeology.

Legacy agency systems knew this domain, then stopped evolving. Lumo carries the same depth in a modern cloud product your teams will actually use.

Keep the boards. Add the commercial layer.

Lumo imports and exports plans with Asana and Smartsheet, links to Teams, Jira, Basecamp and Google Sheets, and hands full accounting to Dynamics 365 Business Central. Your teams keep the tools they like. The agency gains the financial layer those tools were never built to hold: estimates, purchase orders, invoices, Reverts and live estimate vs actual.

What stays, what's added

Keep: Asana, Smartsheet, Teams, Jira, Basecamp, Google Sheets.
Add: estimates, POs, invoices, Reverts, live estimate vs actual.

For the whole leadership team

A different reason to care in every seat.

Finance Director / CFO

Where do the work and the money reconcile?

In the job itself. Estimates, POs, invoices, credit notes and actuals stay tied to the job that created them.

COO / Operations

Can we see the whole agency without another spreadsheet?

Yes. Structured briefs, resource plans and the Job Overview form one operational spine from request to billing.

Head of Resource

Are we planning to real capacity, or hope?

To capacity. The Week Planner tracks hours from planned to actual, so the plan stays honest as reality shifts.

Founder / MD

Can we grow without margin leaking out?

That is what the system is for. Reverts, estimate vs actual and low-friction time capture surface invisible write-offs while there is still time to bill them.

Proof

Built by people who have run the agency back office for decades.

25+
Years in agency operations
300+
Agencies on Chase platforms
Trusted by teams at
Lumo is an indispensable tool for our consultancy. It has transformed the way we manage projects, track time, and handle financials — giving us real visibility across every job.
NG
Nicole Govender
The Performance Agency
Free resources

Free resources for agency leaders.

Deep dives on the operational problems that cost agencies the most, written for COOs, Finance Directors and founders.

White Paper

The Agency Margin Leak

Where agencies lose profit between the brief and the invoice: scope creep, estimate-vs-actual gaps, and the four quiet leaks that drain margin from every job.

Get the white paper
White Paper

The Stitched-Together Stack

The hidden cost of running an agency across disconnected tools, and why the reconciliation gap between your PM tool and your finance package costs more than you think.

Get the white paper
White Paper

Resourcing & Utilisation

How capacity planning and accurate time capture drive agency profitability, and what to do when your utilisation numbers fall short.

Get the white paper
Book a demo

See Lumo on your kind of work.

45 minutes with a product consultant who has run agency workflows for a living. No canned video, no hard sell — bring your messiest scenario: estimate vs actual on a live job, unbilled client changes, utilisation this week, or the path from estimate to invoice.

45-minute live session Product consultant, not a sales rep Tailored to your agency type No commitment required

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