White paper · For agency leaders

The Agency Margin Leak

Most agencies don't lose money on the jobs they turn down. They lose it on the ones they win — quietly, between the brief and the invoice. This paper shows exactly where the profit escapes, and how to close the gaps while the job is still live.

27%Upper end of the 20–30% overrun range industry estimates cite (PMI, 2018), on a job quoted at 13% margin — enough to wipe its profit.
4Quiet leaks that drain margin from almost every agency job.

What's inside

  • The anatomy of a margin leak: scope creep, unbilled changes, estimate-vs-actual drift and late time capture
  • Why "we'll just squeeze it in" is the most expensive sentence in your agency
  • The maths of a lost year: how a single overrun pattern erases annual profit
  • A practical checklist to find your own leaks in the next week
  • How leading agencies catch the leak on live jobs — not at month-end

Written for COOs, Finance Directors, Heads of Resource and founders at creative, media and professional-services agencies. 12 pages, no email tennis — read it today.

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